📈 Meta Platforms, Inc. (NASDAQ:META) is on a remarkable AI-fueled growth trajectory. In Q3 2024 alone, over 3.2 billion people engaged with at least one of Meta’s apps daily, boosted by Meta AI innovations that not only increased user numbers but deepened their engagement. Today, Meta AI has over 500 million monthly active users, while time spent on Facebook and Instagram has grown by 8% and 6%, respectively.
🤖 But Meta isn’t stopping there. With the launch of Llama 3.2, it introduced top-tier models that run on-device, actively building partnerships with the U.S. government to integrate its AI solutions. And Llama 4 is on the way, trained on a colossal infrastructure exceeding competitors’ capacities. These new models are expected to set a new standard in data processing and speed.
💼 Meta’s monetization from AI is just as impressive. AI-powered ad targeting has boosted ad campaign performance by 7%, while the average cost per ad rose by 11%. Over one million advertisers have leveraged Meta’s generative AI tools to create 15 million ads, lifting conversions by an average of 7%. These figures underscore how Meta is effectively turning AI into revenue.
🛠️ Given this level of activity, it’s no surprise Meta is investing heavily. The company allocated up to $40 billion for capital expenditures in 2024, with further increases anticipated in 2025. Meta knows that only massive investment in servers and data centers will keep it at the forefront of AI and maintain high-quality user experiences.
🚀 With expanding AI technology and enhanced ad efficiency, Meta is paving a strong path to ROI. Investors now have a unique chance to watch one of the most ambitious AI ecosystems unfold and decide if Meta’s massive investment can pay off in the long run.
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IMPORTANT: This article is of general nature only and readers should obtain advice specific to their circumstances from professional advisers.